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    "result": {"data":{"glstrapi":{"guidesAndResource":{"id":"67bf2e1408b5b7594e607f06","title":"Setting the right price: a guide for Vendors","slug":"setting-the-right-price-a-guide-for-sellers","guides_categories":[{"id":"67b57881f684a56692517b1a","category_name":"Selling"}],"content":"<p><meta name=\"uuid\" content=\"uuidjfUlUZ3cCVjH\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">Pricing your property can be a tricky task. However, it is crucial to correctly price your property to attract buyers and secure a successful sale. Our experts will be able to guide you and assist you with setting a price when we complete an in-person valuation. Here's an insight into how you can set the best price.</span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\"><strong style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\">Research the market</strong></span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">Look at recent sales in your area to understand the market value of similar properties.</span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">Consider current market conditions — whether it's a buyer's or seller's market as this can influence pricing.</span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\">&nbsp;</p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\"><strong style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\">&nbsp;Assess your property's features</strong></span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">Highlight key selling points like location, size, condition, and upgrades.</span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">Adjust the price if your property needs significant repairs compared to similar homes.</span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\">&nbsp;</p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\"><strong style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\">Consider your selling goals</strong></span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">If you need a quick sale, pricing&nbsp;slightly&nbsp;below market value can attract more interest.</span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">You can set a price closer to or above the market average for a less urgent sale.</span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\">&nbsp;</p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\"><strong style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\">Be competitive but realistic</strong></span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">Overpricing can deter buyers, while under-pricing may leave money on the table.</span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">Review feedback from initial viewings to gauge if adjustments are needed.</span></span></p><p style=\"background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;\"><span style=\"background-color:transparent;color:rgb(14,16,26);\"><span style=\"margin-bottom:0pt;margin-top:0pt;\" data-preserver-spaces=\"true\">By thoroughly researching and consulting with our expert team, we can confidently set a price that reflects your property's value while meeting your 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